/* Layout: portada negra con líneas de luz naranja (el mismo mundo de BrandBot) que sostiene la oferta del bundle;
   secciones claras para guías, servicios y bio; banda negra para BrandBot; banda naranja para redes.
   Una sola apariencia de marca (negro, naranja, blanco): colores explícitos, sin modo oscuro alterno. */
:root {
  --ink: #0E0E0D; --ink-2: #1A1917; --ink-line: #2E2C29;
  --paper: #FFFFFF; --stone: #F4F3F1; --line: #E3E0DB;
  --muted: #5E5B56; --muted-ink: #B5B0A8;
  --orange: #FF6A00; --orange-deep: #C24E00; --orange-wash: #FFF1E6;
  --display: "Bricolage Grotesque", "Arial Black", Arial, sans-serif;
  --body: "DM Sans", "Helvetica Neue", Arial, sans-serif;
  --mono: "JetBrains Mono", ui-monospace, Menlo, monospace;
  --wrap: 1180px;
  color-scheme: light;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--body); font-size: 17px; line-height: 1.6; -webkit-font-smoothing: antialiased; }
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
h1, h2, h3 { font-family: var(--display); letter-spacing: -0.025em; line-height: 1.02; margin: 0; text-wrap: balance; }
p { margin: 0; }
.wrap { max-width: var(--wrap); margin: 0 auto; padding-inline: 24px; }
.eyebrow { font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: var(--orange-deep); }
.on-ink .eyebrow { color: var(--orange); }
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; min-height: 52px; padding: 0 26px; border-radius: 999px; font-weight: 700; font-size: 16px; text-decoration: none; transition: transform .15s ease, background .15s ease, color .15s ease, border-color .15s ease; }
.btn:hover { transform: translateY(-1px); }
.btn:focus-visible, a:focus-visible { outline: 3px solid var(--orange); outline-offset: 3px; }
.btn-orange { background: var(--orange); color: var(--ink); }
.btn-orange:hover { background: #FF8126; }
.btn-ghost-light { border: 1.5px solid rgba(255,255,255,.55); color: #fff; }
.btn-ghost-light:hover { border-color: #fff; background: rgba(255,255,255,.06); }
.btn-ink { background: var(--ink); color: #fff; }
.btn-ink:hover { background: #2A2825; }
.arrow { font-family: var(--mono); font-weight: 500; }

/* barra superior */
.topbar { background: var(--orange); color: var(--ink); font-size: 14px; font-weight: 500; text-align: center; padding: 9px 16px; }
.topbar b { font-weight: 700; }
.topbar a { font-weight: 700; text-underline-offset: 3px; }

/* navegación */
.nav { position: sticky; top: env(safe-area-inset-top, 0px); z-index: 20; background: rgba(14,14,13,.92); backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px); border-bottom: 1px solid var(--ink-line); }
.nav .wrap { display: flex; align-items: center; gap: 28px; min-height: 68px; }
.nav .logo img { height: 34px; width: auto; }
.nav ul { display: flex; gap: 24px; list-style: none; margin: 0 0 0 auto; padding: 0; }
.nav ul a { color: #D9D4CC; text-decoration: none; font-size: 15px; font-weight: 500; }
.nav ul a:hover { color: #fff; }
.nav .soon { font-family: var(--mono); font-size: 12px; color: var(--orange); border: 1px solid rgba(255,106,0,.45); border-radius: 999px; padding: 4px 10px; text-decoration: none; white-space: nowrap; }
.nav .club { min-height: 42px; padding: 0 18px; font-size: 14px; }

/* portada: bundle */
.hero { position: relative; overflow: hidden; background: var(--ink); color: #fff; padding-block: 72px 88px; }
.hero .lines { position: absolute; inset: 0; width: 100%; height: 100%; pointer-events: none; }
.hero .wrap { position: relative; display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr); gap: 56px; align-items: center; }
.hero h1 { font-size: clamp(42px, 6.2vw, 78px); font-weight: 800; margin-top: 18px; }
.hero h1 em { font-style: normal; color: var(--orange); }
.hero .lead { margin-top: 22px; font-size: 19px; color: #DCD7CF; max-width: 34em; }
.offer { margin-top: 32px; background: var(--ink-2); border: 1px solid var(--ink-line); border-radius: 22px; padding: 26px; max-width: 560px; }
.offer .row { display: flex; align-items: flex-end; gap: 18px; flex-wrap: wrap; }
.price { font-family: var(--display); font-weight: 800; font-size: 64px; line-height: .9; letter-spacing: -.03em; }
.price small { font-size: 22px; letter-spacing: 0; margin-left: 6px; }
.was { color: var(--muted-ink); font-size: 15px; padding-bottom: 6px; }
.was s { text-decoration-color: var(--orange); text-decoration-thickness: 2px; }
.was b { display: block; color: var(--orange); font-weight: 700; }
.includes { list-style: none; margin: 20px 0 22px; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 8px 18px; font-size: 15px; color: #E7E3DD; }
.includes li { display: flex; gap: 10px; align-items: baseline; }
.includes li::before { content: ""; flex: none; width: 8px; height: 8px; border-radius: 50%; background: var(--orange); transform: translateY(-1px); }
.offer .btn { width: 100%; }
.trust { margin-top: 14px; font-size: 13px; color: var(--muted-ink); display: flex; flex-wrap: wrap; gap: 6px 16px; }
.local { margin-top: 14px; font-size: 14px; color: #DCD7CF; }
.local a { color: var(--orange); font-weight: 700; text-underline-offset: 3px; }
.hero .alt { margin-top: 18px; font-size: 15px; }
.hero .alt a { color: #fff; text-underline-offset: 3px; }

.stage { position: relative; min-height: 560px; }
.stage .book { position: absolute; width: 46%; filter: drop-shadow(0 30px 40px rgba(0,0,0,.55)); }
.stage .b1 { left: 27%; top: 0; width: 50%; z-index: 3; }
.stage .b2 { left: 0; top: 70px; transform: rotate(-7deg); z-index: 2; }
.stage .b3 { right: 0; top: 70px; transform: rotate(7deg); z-index: 1; }
.prompt-card { position: absolute; left: -4%; bottom: 0; z-index: 4; width: min(400px, 86%); background: #fff; color: var(--ink); border-radius: 16px; padding: 16px 18px; box-shadow: 0 24px 50px rgba(0,0,0,.45); }
.prompt-card .tag { display: inline-block; font-family: var(--mono); font-size: 11px; background: var(--ink); color: #fff; border-radius: 6px; padding: 3px 8px; }
.prompt-card .tag + b { font-family: var(--display); font-size: 17px; margin-left: 8px; }
.prompt-card pre { margin: 10px 0 0; white-space: pre-wrap; font-family: var(--mono); font-size: 12.5px; line-height: 1.6; color: #2A2825; }
.prompt-card mark { background: var(--orange-wash); color: var(--orange-deep); border-radius: 4px; padding: 0 2px; }
@media (prefers-reduced-motion: no-preference) {
  .stage .b1 { animation: bob 7s ease-in-out infinite; }
  .stage .b2 { animation: bob2 8s ease-in-out infinite; }
  .stage .b3 { animation: bob3 9s ease-in-out infinite; }
  @keyframes bob { 50% { transform: translateY(-10px); } }
  @keyframes bob2 { 0%, 100% { transform: rotate(-7deg); } 50% { transform: rotate(-7deg) translateY(-8px); } }
  @keyframes bob3 { 0%, 100% { transform: rotate(7deg); } 50% { transform: rotate(7deg) translateY(-8px); } }
}

/* secciones claras */
section.block { padding-block: 96px; }
.head { max-width: 760px; display: grid; gap: 14px; margin-bottom: 44px; }
.head h2 { font-size: clamp(34px, 4.4vw, 54px); font-weight: 800; }
.head p { font-size: 18px; color: var(--muted); }

/* guías */
#guias { background: var(--stone); }
.guides { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 20px; }
.guide { background: var(--paper); border-radius: 20px; padding: 18px; display: grid; grid-template-rows: auto auto 1fr auto; gap: 14px; border: 1px solid var(--line); }
.guide .cover { border-radius: 10px; aspect-ratio: 760 / 1074; object-fit: cover; width: 100%; }
.guide .step { font-family: var(--mono); font-size: 12px; color: var(--orange-deep); }
.guide h3 { font-size: 23px; font-weight: 700; margin-top: 4px; }
.guide p { font-size: 15px; color: var(--muted); }
.guide .facts { display: flex; gap: 8px; flex-wrap: wrap; }
.guide .facts span { font-family: var(--mono); font-size: 12px; background: var(--stone); border-radius: 6px; padding: 4px 8px; }
.guide.bonus { background: var(--ink); color: #fff; border-color: var(--ink); }
.guide.bonus p { color: #CFCAC2; }
.guide.bonus .step { color: var(--orange); }
.guide.bonus .facts span { background: var(--ink-2); color: #E7E3DD; }
.bonus-art { aspect-ratio: 760 / 1074; border-radius: 10px; background: radial-gradient(circle at 70% 30%, rgba(255,106,0,.55), transparent 55%), var(--ink-2); display: grid; place-items: center; overflow: hidden; }
.bonus-art .frames { display: grid; grid-template-columns: repeat(3, 1fr); gap: 6px; width: 78%; }
.bonus-art .frames i { aspect-ratio: 9 / 16; border-radius: 6px; border: 1.5px solid rgba(255,255,255,.7); }
.bonus-art .frames i:nth-child(2) { background: var(--orange); border-color: var(--orange); }
.guides-cta { margin-top: 36px; display: flex; gap: 14px 22px; align-items: center; flex-wrap: wrap; }
.guides-cta p { color: var(--muted); font-size: 15px; }

/* BrandBot */
.bot { background: var(--ink); color: #fff; padding-block: 88px; position: relative; overflow: hidden; }
.bot .wrap { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr); gap: 52px; align-items: center; }
.bot figure { margin: 0; border-radius: 24px; overflow: hidden; border: 1px solid var(--ink-line); }
.bot figure img { width: 100%; aspect-ratio: 1672 / 941; object-fit: cover; }
.soon-chip { display: inline-flex; align-items: center; gap: 8px; font-family: var(--mono); font-size: 13px; color: var(--orange); border: 1px solid rgba(255,106,0,.5); border-radius: 999px; padding: 6px 12px; }
.soon-chip::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--orange); box-shadow: 0 0 12px var(--orange); }
.bot h2 { font-size: clamp(36px, 4.6vw, 58px); font-weight: 800; margin-top: 18px; }
.bot h2 span { color: var(--orange); }
.bot p { color: #DCD7CF; margin-top: 16px; font-size: 18px; }
.bot ul { list-style: none; padding: 0; margin: 22px 0 28px; display: grid; gap: 10px; }
.bot li { display: flex; gap: 12px; color: #E7E3DD; font-size: 16px; }
.bot li code { font-family: var(--mono); font-size: 12px; color: var(--orange); border: 1px solid var(--ink-line); border-radius: 6px; padding: 2px 7px; flex: none; height: fit-content; }

/* servicios */
.services { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; }
.service { border: 1px solid var(--line); border-radius: 22px; padding: 30px; display: grid; gap: 14px; grid-template-rows: auto auto 1fr auto; background: var(--paper); }
.service .kind { font-size: 12px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }
.service.done-for-you .kind { color: var(--orange-deep); }
.service h3 { font-size: 28px; font-weight: 700; }
.service p { color: var(--muted); font-size: 16px; }
.service .foot { display: flex; align-items: center; justify-content: space-between; gap: 16px; flex-wrap: wrap; border-top: 1px solid var(--line); padding-top: 18px; }
.service .from { font-size: 14px; color: var(--muted); }
.service .from b { display: block; font-family: var(--display); font-size: 30px; font-weight: 800; color: var(--ink); line-height: 1.1; letter-spacing: -.02em; }
.service .from b small { font-size: 16px; font-weight: 700; letter-spacing: 0; }
.service .btn { min-height: 46px; font-size: 15px; padding: 0 20px; }
.codes { margin-top: 26px; background: var(--orange-wash); border-radius: 18px; padding: 20px 24px; display: flex; gap: 10px 22px; align-items: center; flex-wrap: wrap; font-size: 15px; }
.codes code { font-family: var(--mono); font-size: 13px; background: var(--paper); border: 1px solid #F3D3BB; border-radius: 6px; padding: 3px 8px; color: var(--orange-deep); }

/* bio */
#mijail { background: var(--stone); }
.bio { display: grid; grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr); gap: 56px; align-items: end; }
.portrait { position: relative; background: var(--ink); border-radius: 28px; overflow: hidden; aspect-ratio: 4 / 5; }
.portrait::before { content: ""; position: absolute; width: 70%; aspect-ratio: 1; border-radius: 50%; background: radial-gradient(circle, rgba(255,106,0,.85), rgba(255,106,0,0) 68%); right: -12%; top: 12%; }
.portrait img { position: absolute; bottom: 0; left: 50%; transform: translateX(-50%); width: 80%; }
.portrait .sign { position: absolute; right: 22px; bottom: 20px; left: auto; transform: none; width: 120px; z-index: 2; }
.bio-text { padding-bottom: 8px; display: grid; gap: 18px; }
.bio-text h2 { font-size: clamp(36px, 4.4vw, 54px); font-weight: 800; }
.bio-text .role { font-family: var(--display); font-size: 21px; font-weight: 700; color: var(--orange-deep); letter-spacing: -.01em; }
.bio-text p { font-size: 17px; color: #34322E; max-width: 36em; }
.stats { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; margin-top: 8px; }
.stats div { background: var(--paper); border-radius: 16px; padding: 16px 18px; border: 1px solid var(--line); }
.stats b { display: block; font-family: var(--display); font-size: 34px; font-weight: 800; letter-spacing: -.02em; line-height: 1; font-variant-numeric: tabular-nums; }
.stats span { font-size: 14px; color: var(--muted); }
.worked { font-size: 15px; color: var(--muted); }
.worked b { color: var(--ink); }

/* redes */
.social { background: var(--orange); color: var(--ink); padding-block: 72px; }
.social .wrap { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 40px; align-items: center; }
.social h2 { font-size: clamp(34px, 4.4vw, 54px); font-weight: 800; }
.social p { margin-top: 12px; font-size: 18px; max-width: 30em; }
.social-links { display: grid; gap: 14px; }
.social-links a { display: flex; align-items: center; gap: 18px; background: var(--ink); color: #fff; border-radius: 18px; padding: 20px 22px; text-decoration: none; transition: transform .15s ease; }
.social-links a:hover { transform: translateX(4px); }
.social-links svg { width: 30px; height: 30px; flex: none; fill: var(--orange); }
.social-links b { display: block; font-family: var(--display); font-size: 22px; letter-spacing: -.01em; }
.social-links span { font-size: 14px; color: var(--muted-ink); }
.social-links .arrow { margin-left: auto; color: var(--orange); font-size: 18px; }

/* proyectos a medida */
.custom { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: 56px; align-items: start; }
.custom .head { margin: 0; }
.custom-list { display: grid; gap: 16px; }
.custom-item { display: grid; grid-template-columns: 54px minmax(0, 1fr); gap: 18px; border-bottom: 1px solid var(--line); padding-bottom: 18px; }
.custom-item svg { width: 54px; height: 54px; }
.custom-item h3 { font-size: 24px; font-weight: 700; }
.custom-item p { color: var(--muted); font-size: 16px; margin-top: 6px; }
.custom-cta { margin-top: 10px; display: flex; flex-wrap: wrap; gap: 12px 20px; align-items: center; }
.custom-cta .mail { font-family: var(--mono); font-size: 14px; color: var(--muted); user-select: all; }

/* pie */
.footer { background: var(--ink); color: #CFCAC2; padding-block: 56px 40px; font-size: 15px; }
.footer .grid { display: grid; grid-template-columns: minmax(0, 1.3fr) repeat(3, minmax(0, 1fr)); gap: 32px; }
.footer img { height: 38px; width: auto; }
.footer h4 { font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--orange); margin: 0 0 12px; }
.footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.footer a { color: #E7E3DD; text-decoration: none; }
.footer a:hover { color: #fff; text-decoration: underline; text-underline-offset: 3px; }
.footer .about { margin-top: 16px; max-width: 26em; }
.footer .legal { margin-top: 44px; padding-top: 22px; border-top: 1px solid var(--ink-line); display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; font-size: 13px; color: #8D877F; }
.footer .num { user-select: all; }

/* responsive */
@media (max-width: 1020px) {
  .nav ul { display: none; }
  .nav .soon { margin-left: auto; }
  .hero .wrap, .bot .wrap, .bio, .social .wrap, .custom { grid-template-columns: minmax(0, 1fr); }
  .stage { min-height: 520px; max-width: 520px; width: 100%; margin: 0 auto; }
  .guides { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .bio .portrait { max-width: 460px; }
  .footer .grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 640px) {
  body { font-size: 16px; }
  .wrap { padding-inline: 16px; }
  .nav .wrap { gap: 12px; }
  .nav .logo img { height: 28px; }
  .nav .soon { display: none; }
  .nav .club { margin-left: auto; padding: 0 14px; }
  .hero { padding-block: 44px 56px; }
  .hero .lead { font-size: 17px; }
  .offer { padding: 20px; }
  .price { font-size: 54px; }
  .includes { grid-template-columns: minmax(0, 1fr); }
  .stage { min-height: 430px; }
  .prompt-card { left: 0; width: 100%; }
  .prompt-card pre { font-size: 11.5px; }
  section.block { padding-block: 64px; }
  .guides, .services, .stats { grid-template-columns: minmax(0, 1fr); }
  .guide { grid-template-columns: 104px minmax(0, 1fr); grid-template-rows: none; align-items: start; gap: 8px 16px; }
  .guide .cover, .guide .bonus-art { grid-row: span 3; }
  .guide h3 { font-size: 20px; }
  .service { padding: 22px; }
  .bot { padding-block: 60px; }
  .footer .grid { grid-template-columns: minmax(0, 1fr); }
}